* Projet développé dans le cadre de l'agence Omedia Paris *
Designed in the early 1930s, the reverso is the perfect balance between form and function: it was specially designed to withstand the polo matches of British army officers. Its body skilfully turns around, protecting the dial against chocks. Nowadays it is one of the signatures of Maison JLC.
The art direction for the movie explores this unique quality of this watch, and plays with the clean lines of its design. The different wristbands styles inspired the colorful scheme, and the dynamic pace represents the gestures and energy of a clever design that challenges the passage of time.