Project developed while as was an Art Director at Omedia Paris
Moët Hennessy asked for a complete visual identity for their international division: Estates & Wines. The two circles are an extrait of the two dots sign in “moët”, meaning that E&W shares the same DNA as its mother brand. The overlapping of the circles represents the E&W’s vocation of bringing together wines of different terroirs all around the world.
For their final rebranding, the client decided to keep a logo based only on typography, but the proposed visual codes remained.
![](https://cdn.myportfolio.com/3e55d9d5-523f-45cc-ade1-d7de8f597e73/f22893fc-4edf-4763-a281-67134a7e6beb_rw_1920.png?h=4743b4da05daf6a5799e7b8b0cd882cc)
![](https://cdn.myportfolio.com/3e55d9d5-523f-45cc-ade1-d7de8f597e73/6be56104-6523-4972-961d-0b9eead96d7c_rw_1920.png?h=aac6667ac748e478f4eef18f56091653)
![](https://cdn.myportfolio.com/3e55d9d5-523f-45cc-ade1-d7de8f597e73/f4cd2cca-af2e-44e9-b18d-5171cad13cd9_rw_1920.png?h=af44986699205362ce6cbd2517f876e2)
![](https://cdn.myportfolio.com/3e55d9d5-523f-45cc-ade1-d7de8f597e73/4976d7e6-b56e-4b88-9bf3-8e11212306d0_rw_1920.jpg?h=98a3fa9bc159b65a833efd69c51b0b0c)
![](https://cdn.myportfolio.com/3e55d9d5-523f-45cc-ade1-d7de8f597e73/18045b65-ea2d-473b-b318-c6f28a4b6647_rw_1200.jpg?h=4ec80ef9aa451dbe5e22bfcabf3db69d)
![](https://cdn.myportfolio.com/3e55d9d5-523f-45cc-ade1-d7de8f597e73/77cd8656-e317-4919-9b37-0b856ad7df67_rw_1200.gif?h=2da33294fca3eb9c4329444f4b788241)
![](https://cdn.myportfolio.com/3e55d9d5-523f-45cc-ade1-d7de8f597e73/2f2fdf55-e42a-4ac4-9b5a-52bdd336e077_rw_1920.png?h=f26033b2d115be6dc26403b6b533fb6d)
The brand symbol (above) keeps the main identitary elements of the logo - thin lines, circles - and highlights the ampersand.
An stylized ampersand was the symbol adopted by the brand previously. It conveys a sense of togetherness that perfectly sums E&W mission. By referencing the brand's past history, we propose a future rooted in heritage.
An stylized ampersand was the symbol adopted by the brand previously. It conveys a sense of togetherness that perfectly sums E&W mission. By referencing the brand's past history, we propose a future rooted in heritage.
![](https://cdn.myportfolio.com/3e55d9d5-523f-45cc-ade1-d7de8f597e73/7243d11f-21b4-4806-8bf3-75530a53a804_rw_3840.jpg?h=3ddbd2cca53c60e97c4e532fd6e5aa3b)
![](https://cdn.myportfolio.com/3e55d9d5-523f-45cc-ade1-d7de8f597e73/00da5d30-051c-4e69-87db-3dc5c6f0aecb_rw_1200.png?h=7483c1df6696df93e82ef7825cc211ce)
![](https://cdn.myportfolio.com/3e55d9d5-523f-45cc-ade1-d7de8f597e73/2a87c417-561b-47ae-b143-875b9d6ed7fd_rw_1920.jpg?h=33783a0912f8e1d4ee63f452d65fa898)
![](https://cdn.myportfolio.com/3e55d9d5-523f-45cc-ade1-d7de8f597e73/1b37f991-0cc3-432b-8f0d-799e7d5b4546_rw_1920.jpg?h=c6a697c528f8427188b6136629d010d5)
![](https://cdn.myportfolio.com/3e55d9d5-523f-45cc-ade1-d7de8f597e73/700e88c5-6ceb-4967-b897-305261c82f40_rw_1920.jpg?h=c569ee011e04795ad6196aab99c86778)
![](https://cdn.myportfolio.com/3e55d9d5-523f-45cc-ade1-d7de8f597e73/70ec9515-6c3a-46eb-a9fa-af665f6376ff_rw_600.jpg?h=39b66412e5dde19e29c4ba95dcf85e27)
![](https://cdn.myportfolio.com/3e55d9d5-523f-45cc-ade1-d7de8f597e73/b9c9f862-5e78-4ca0-9978-8102c317aa77_rw_1200.jpg?h=626a527542a6aeef28a55390300277e4)
![](https://cdn.myportfolio.com/3e55d9d5-523f-45cc-ade1-d7de8f597e73/c70ba5e7-bf11-478e-a78a-8c7f79986eea_rw_1920.jpg?h=3212eede976ea5bc0bfc89f282469c41)
![](https://cdn.myportfolio.com/3e55d9d5-523f-45cc-ade1-d7de8f597e73/0ea9f8af-9783-4ba2-ac63-39926ea48fe4_rw_3840.jpg?h=2752772d96706bb9805f920ef023b2b7)
![](https://cdn.myportfolio.com/3e55d9d5-523f-45cc-ade1-d7de8f597e73/bdab166f-038d-40db-bfd1-0bdc012b43cc_rw_1200.jpg?h=9bf52c4947427f60719d6fb6b81de931)