Project developed while I held an Art Director position at agency Omedia Paris.
As part of their rebranding strategy, Arc remodeled its visual communication. A world leader in tableware, present in more than 160 countries, Arc creates design and innovative collections for everyday table and for professionals.
Along the year we worked with Arc on their brand platform, image strategy, social media and print contents, internal communication tools, film production and art direction for still life photography.  I had the opportunity to work close to the Creative Director in the early stages to develop the photography guidelines. Later I was in charge of the website redesign, which displays the new visual identity and highlights Arc's history and unique savoir-faire. 

Photography: Richard Fremont
Responsive Layout.
For the mobile version, I was part of the team responsible for the interactive animations and experience on the new website.
Some minimal style that take advantage of the timeless shapes and the transparency of the products. 
Before shooting, I created some illustrations in order to show to the client what the photos would look like.
Below, a side by side comparison between the photo concept and the final pictures.

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