Project developed while I held an Art Director position at agency Omedia Paris
Elie Saab's girl squad embodies the element of its latest scent, and the campaign is a reverse fairytale that begins at midnight and has the girls having fun till the wee hours of the morning.
For this project I was responsible for the visual development of the magazine Girl of Now, the editorials and copy where produced in house. I was also in charge of storyboarding and supervising the production of three short movies that would later inspire the universe for the second fragrance in this collection (Girl of Now BFF).
For this project I was responsible for the visual development of the magazine Girl of Now, the editorials and copy where produced in house. I was also in charge of storyboarding and supervising the production of three short movies that would later inspire the universe for the second fragrance in this collection (Girl of Now BFF).
TV ADS AND BEHIND THE SCENES
